Beginning the process of branding a new art and literary press, I developed a logomark that suggests the form of the physical building of the Weehawken Studio. From the photo, the horizontal lines of aluminum siding on the building become the spatial skeleton that implies the form of the logomark. A Garamond typeface was selected for it’s literary feel; a serif text that eases the reader’s eye as it proceeds along on a printed page.
Logomark development process
